Handheld Media - Sydney Angove

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 Handheld Media

Climate Change & What You Can Do About It

Person holding handmade media brochure on climate change, with climate change header and illustration of pollution on the title
Handheld Media Handwritten

Person holding a digital version of the climate change brochure. A picture of a building producing pollution and body text describing details contributing to climate change such as deforestation.
Handheld Media Digital

What topic did you select and why?

The topic I selected for this assignment was climate change, and more specifically, the role each person plays in contributing to it and to help prevent it. Upon initial consideration, I wanted to choose an alternative topic. Throughout the creative process of making design decisions, all of my ideas came back to how it can best suit the needs of a reader understanding this topic. It is for this reason, I decided to stay with a topic I care so strongly about as I strive to encourage others to take steps to take action on this issue.

Who is your audience?

Everyone! The purpose of this handheld media in particular is to be accessible to every person. Because there are no expectations for the human impact on climate change, I intended to make my media as presentable as possible across demographic groups. The mix of illustration and statistics held the intention to draw different types of thinkers across professions and engage with views despite what their communication style may be. 

How did you select your format?

For this assignment, I decided to create a brochure. This originated from the idea that I wanted a handheld media that would naturally guide a viewer, and lead the reader through the experience of absorbing the information. Brochures are small and meant to be passed around a group. In my experience, it is the instinct of the first person to read a brochure to pass it on to whoever may be nearby, and that was my hope with this piece of media. It was not selected or designed to be held on to, but rather shared among a group.

How did the principles of design play into the creation of your media? Did you choose to embrace those principles, reject them, or somewhere in between?

A design principle that has continued to resonate with me is the importance of balance. I find that balance enhances the overall aesthetic of a design in a way that cannot be replicated by other mediums. Considering that I wanted my brochure to be as aesthetically pleasing as possible to attract the attention of a viewer, I decided to incorporate a centralized balance onto each page to hold focus. Hierarchy in my typography continues to be a repeated theme and an important topic of design. I find that creating a clear hierarchy guides the reader and builds context throughout the exploration of the medium. A principle I fin myself moderately rejecting is contrast. Although I do believe I incorporated some contrast, the idea of using stark, bold contrast didn't appeal to me during this process. I wanted my design to translate as a calm, easy-read to engage the reader with content rather than color. Therefore, I choose desaturated hues in my palate that don't create tension on these pages.

What part of this process surprised you?

The part of this process that surprised me most, is the subtle differences can be made with small choices in a piece like this. As I considered order to build context, I began to realize the impact of introducing certain topics before others or how placing text on a particular part of the page changed meaning. Each design decision had to be carefully considered with how it was impacting the overall piece in addition to individual features. Coming to this realization then putting it into practice came as a surprise to me and challenged me creatively. 



Climate change brochure title page. Header with subhead text asking a user to consider their role in climate change.Page of climate change brochure with a centered picture of glaciers melting in a body of water.Page of climate change brochure with a factory producing pollution in the air, overlaid with text outlining references used throughout the brochure.Page of climate change brochure with statistics that inform climate change effects with an emphasis on global warming. Such as, 11% of all greenhouse gas emissions are cause by deforestation.

Page of climate change brochure sharing details on human factors and how each person can play a role in reducing climate change. Examples include, reducing plastics, eating plant-based, and using public transport.Back page of climate page brochure prompts what will you do next. Added examples of individual steps that can be taken t reduce carbon emissions with icons.

Handheld Media Digital Spread




















































Comments

  1. AnonymousOctober 7, 2020 at 12:29 AM

    Hi Sydney,

    I was also hesitant when it came to choosing this topic at first, but I knew I care about this issue and had some ideas I thought I could highlight. I like how you also try to reach everyone as your audience as this issue does extend to everyone and your choice of graphics make the brochure simple to engage with. I love how you directed a large question towards the end at the audience member(s) with the graphic creating a strong takeaway to hopefully influence some action. The hierarchy you implemented in the typography and the spacing was definitely visually appealing and the statistics really stood out, especially when centered. I also want to say how elegant the handwritten text looks in your first picture.

    ReplyDelete

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