Social Justice Posters: Mikaela Joyce
As a designer, every choice matters. Color, size, font, placement, and hierarchy. My first iteration used a dark color scheme, with text in red, white, and blue. The choice of the red, white, and blue was to evoke the American flag, and call into question how unconstitutional and "un-American" immigration detention centers are. My text read "You are three miles from an immigration detention center". My idea was to hang these in the Somerville and Cambridge area, which is approximately 3.5 miles from the ICE Detention Center in Boston. I aspired to alert residents that immigration issues are "closer to home" than one might imagine, as the Boston immigration detention center does not get as much coverage ones in other cities.
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My original (failed!) design concept |
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| Design 1: Simple Layout |
I decided to change the phrase I worked with entirely. The words "No human is illegal" really resonate with me, and speak to the heart of the issue. Additionally, while this slogan is mostly used in the context of immigration conversations, I think it has applicability to other people's experiences, including the LGBT community. With this text change, the tone and color palate of my project evolved as well. It became much gentler; I worked with pastels and less aggressive fonts.
For "Design 1" (5"x7") I chose to use a simple layout, with an approachable and readable white font. The slogan I am working with is poignant, and I did not want to distract from it with excessive decoration or kearning. It is overlaid on a pastel background for readability. For "Design 2" (8.5"x 11"), I reiterated the phrase, and set it up on a light to dark color scale. I wanted to emphasize the phrase's importance through repetition, and evoke ideas of time. For "Design 3", I designed a sticker (6"x2") that could be attached to a number of flat surfaces. I chose a "clinical" font to emphasize the message, and evoke a since of irony.
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| Design 2: Repetition |
I decided to continue with my original installation plan of putting the posters in the Cambridge and Somerville area. This area is my community and has been since I came back to Massachusetts. I want to spread a positive and inclusive message, and be an advocate for those in my community who are vulnerable. This project was eye-opening to me both as a designer and an activist. Typography is challenging for me as I am somewhat loquacious. Sending a message in a brief, impactful way is not the most natural to me. The words I chose are part of a larger movement, that has the potential to empower and liberate people.
Additionally, the process of revision in design is essential. I am glad I abandoned my original concept, and re-designed the posters. As a student, recognizing when the design choices I've made are ineffective, and working through those mistakes was a really important aspect of this project.
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| Design 3: Bumper Sticker |




Hi Mikaela,
ReplyDeleteI like the change with the phrase and colors to evoke a more gentler feeling. The gradient backgrounds in your first two designs are both visually appealing, and I think it is intriguing how you decided to create a bumper sticker sized design at the end. I perceived the little rainbow in the third design as an embracement of all people of color. The positivity in these designs are definitely present and having the font be lowercased created a sense of welcoming.