The Green Party: Drew Genova
For this week, I decided to look a little deeper into cemented constructs of social equity, diversity and inclusion. I wanted to choose something that was an infrastructure of communities and can help move us forward. I chose The Green Party, the liberal party in politics that is more recently surfacing and the impactful changes of socialism.
I wanted to steer away from the election itself, and focus more of why people should get engaged and involved with this party. We are told "Go Vote, it's your right!" But that invites ignorant voting - and while you believe you are voting for the right person, you may not know everything their party or their campaign is about. I wanted to use this platform to talk more about understanding the makeup of a party, and why a candidate (mayor, senator, president etc) should be voted in.My audience is definitely young voters - I want my generation, and those younger than me - to start understanding the impact we can have on our own country, and the real freedom we have. If we start producing smart media, we can better change the infrastructure of our communities.
I chose a pamphlet because of it's easy, and user friendly guide. Within the topic of politics, an overwhelming and confusing use of terminology to confuse the voter.. I decided a pamphlet was light, soft and an easy read for someone who may not be fully aware of the implications of voting and politics.
When creating this artifact I had one purpose in mind - how will reader come out from this? With that in mind I used principles like Contrast & Alignment to focus on specific ideas from this party. The core information was the 10 Values of The Green Party. I wanted to make sure, even if the readers didn't read through the descriptions, that they could see themselves in the titles. I am hoping that this enacts some relevance to talking about what can "I" do to make change in my own community.


Hi Drew,
ReplyDeleteThank you for choosing this topic for your zine! America is so entrenched in a two-party system, that finding accurate and helpful resources regarding 3rd party candidates and/or policies can be challenging. I also think it's interesting that you designed with people "skimming" in mind -- your statement that "I wanted to make sure, even if the readers didn't read through the descriptions, that they could see themselves in the titles" is really practical and resonates.
I feel similarly to you in that politics are not my prime focus in art creation; though in a sense what we create has inherent political undertones. This reminds me a lot of "the personal is political", a slogan used in second wave feminist artwork + typography. Many of our day to day experiences, both as people and as artists are rooted in sociocultural hierarchies. How we explore those explicitly or implicitly in the media we create is up to us.